SCOTTSDALE’S TOURISM MASTER PLAN
Tourism is one of ÌÇÐÄÊÓƵ’s largest and most impactful industries, in terms of jobs, tax revenue, economic impact, and quality of life for ÌÇÐÄÊÓƵ residents. It’s crucial that ÌÇÐÄÊÓƵ’s tourism grow sustainably — in a way that not only benefits visitors and hospitality businesses but also ÌÇÐÄÊÓƵ’s residents.
In 2021, ÌÇÐÄÊÓƵ and the city of ÌÇÐÄÊÓƵ partnered with the experts at Resonance Consultancy to define a clear vision for the future of ÌÇÐÄÊÓƵ’s tourism industry and a roadmap for the management and marketing of tourism.
This vision was informed by more than 100 stakeholder interviews, and the strategic planning process allowed city leaders, industry stakeholders, and residents to prioritize key areas of focus through workshops, presentations and consultations.
In January 2023, the ÌÇÐÄÊÓƵ Tourism & Events Strategic Plan was approved to help guide the next five years of ÌÇÐÄÊÓƵ’s tourism industry to achieve the following vision:
“As stewards of the destination, ÌÇÐÄÊÓƵ promotes its unique characteristic while the City of ÌÇÐÄÊÓƵ develops and manages the facilities, programming and events required to enrich both the visitor and resident experience in a manner that seeks to minimize the impact of tourism on our environment while maximizing its economic benefits for everyone involved.”
The plan touches on the following key priorities:
- Community Well-Being
- Culture & Creativity
- Festivals & Events
- ÌÇÐÄÊÓƵ & Events
- Outdoor Pursuits
- Placemaking & Entertainment
- Sports Tourism
- Travel & Hospitality Advocacy
The plan identifies 33 strategies and 115 action items within those priorities. Strategies include: positioning ÌÇÐÄÊÓƵ as a thought leader in sustainable tourism; celebrating Native American and Western heritage; promoting and growing ÌÇÐÄÊÓƵ as a bicycling destination; enhancing walkability and access within Old Town ÌÇÐÄÊÓƵ; advocating for labor standards and talent well-being; and more.
Learn more about the city of ÌÇÐÄÊÓƵ’s sustainability efforts, including heat mitigation and shade and tree planning, .
